Selen Kozmetik was established in 1997 as a importer and distributor company in Turkey. Selen Kozmetik's own brand URBAN Care  was created in  2013 and inspired by urban life ''Urban Care'' aims to provide an easy, effortless way to get gorgeous looks despite today’s hectic daily lifestyle. Urban Care delivers solutions for different hair problems in practical formats quickly and easily and provides reconstruction, restoration and protection to all hair types through its exclusive Botanical Keratin formula. Urban Care products are Paraben and Silicon Free and with Vegan formula and contains UV protection.URBAN CARE is an one of the leading hair care brand in TURKEY. Urban Care is number 1 both in unit and value in perfumery channel like  Watsons and Rossmann. with our vegan formulated , Uv filtered Dry shampoo we are the market leader with nearly % 46  share. In our product portfolio , we added body care line including Body wash, body scrup, body lotions.