EYÜP SABRİ TUNCER (EST)
E.S.T. EYÜP SABRİ TUNCER KOZMETİK SAN. A.Ş.
+90 212 469 80 80
Information About The Company
Back in the 1930, during chaos and conflict following the harsh conditions of the post-war era, Eyüp Sabri gained appreciation of people by putting stabilized prices of the products on a catalogue even though there was an ongoing economic crisis. His son Sabahattin Tuncer too, had adopted a determined and patriotic mindset. Thus, he was always seeking new opportunities to expand the fragrance and cosmetics sector in Türkiye being aware of the potential of his country in terms of fertile lands and special climate.
By 1950s, Sabahattin Tuncer had begun the process of creating the businesses’ own formula of cologne. He consistently was sending and receiving letters from the raw material manufacturers established abroad. He even travelled abroad, which back then was a tough process, in the pursuit of collecting new information regarding the production processes. All these attempts had resulted as being recognized as pioneer by being the first business that has developed its own formula.
With the boost in demand towards Eyüp Sabri, the business has adopted a new building to be used as a production center, at the same time some raw materials were started to be produced by Eyüp Sabri. In 1972, the business was transformed into a company structure. Up until they year of 1995, the demand had been growing exponentially besides of the improvement of production opportunities. Finally, a factory was established in the name of Eyüp Sabri, having the capacity of high production possibilities based on a 7000m2 area.
At the beginning of the 21st century, the company had flourished in room fragrances, perfumes, and personal care products. Its unique way of handling the marketing strategies made the company way ahead of its rivals. Online sales, which was not so commonly known for cosmetics sector a decade before, made Eyüp Sabri gain a specific position in the industry.
Being the first cosmetic company that acquired “V-Label” in Türkiye, the company is recently operating in more than 70 countries.
Competitive Advantage
Eyüp Sabri Tuncer, the brand of Türkiye's 'Doyen of Fragrance', offers products from shampoo to shower gel, from cream to toothpaste, from baby products to cologne, to cologne wipes, from liquid soap to home care products. It refreshes the lives of its users with 700 kinds of products in the main category.
Eyüp Sabri Tuncer, the first brand that comes to mind when 'Cologne' is mentioned in Türkiye, broke new ground by developing the formula of lemon cologne thanks to his hard work in 1967, and started to produce Türkiye's first local lemon cologne formula. Eyüp Sabri Tuncer, the first brand that comes to mind when it comes to cologne, according to the data of research companies, today offers its users more than 50 types of cologne with different scent alternatives that appeal to all tastes. The brand, which has the title of being the "icon of Turkish cologne", has also been reported to the global press such as the BBC - The Economist - The Times Of India - Insider with its cologne.
The brand, which appeals to different customer segments with its wide product portfolio, is based on safe and high-quality production in its products. Eyüp Sabri Tuncer stands out with its paraben and gluten-free formula, and assertive products in the personal care, baby care and oral care categories where it uses vegan certified and natural oils.
Seeing the gap in the market in the Personal Care category, it works to refresh the lives of its customers with clean content, paraben and gluten-free, vegan & vegetarian liquid soaps, foam soaps, shower gels and hair care products produced with different and valuable essences. It provides hygiene and care in hand and body care with its liquid soaps and foam soaps, which contain 100% natural olive oil and are famous for their magnificent scents, while providing an excellent fragrance experience at the same time. Eyüp Sabri Tuncer, which offers more than 10 fragrance alternatives in creams and lotions, is the number one choice for those who want strong moisturizing, care and fragrance on their skin.
It offers alternatives for those looking for solutions to different tooth and gum problems with 11 types of toothpaste that contain different ingredients and do not contain sls, sles, dye, paraben, gluten, titanium dioxide, fluoride, sugar, salt.
The brand, which attracts the attention of parents with its baby care products, has laundry liquid, baby shampoo, oil, lotion and cologne specially formulated for baby skin.
Working for 100 years to develop products that will stand by its users in all living spaces with the slogan "Refreshes Life"; Eyüp Sabri Tuncer, which has put the 'Infinite Customer Satisfaction' policy in the corporate brand culture since 1923, does not remain indifferent to the insights, suggestions, expectations and complaints of its customers. The brand, which follows a benefit-value-oriented product development and service policy for its users, was selected as "Türkiye's Super Brand" according to the results of the 2022-2023 research conducted by Superbrand Türkiye.
Almost all of Eyüp Sabri Tuncer's products can be considered as the most innovative product in the market. In 2010, he produced Türkiye's first biocidal licensed room fragrances with the product group he defined as an air conditioner called Gizli Bahçe (Secret Garden) and proved that this product destroys harmful bacteria and microorganisms in the air in 3 seconds. The Raspberry Vinegar & Hair Tonic product, which left its mark on 2021 - 2022, became one of the most interesting products in the hair care category, which made a big impression. Raspberry Vinegar & Hair Tonic was selected as the most innovative product of 2022 in the cosmetics & personal care category in the 'Innovative Products of the Year' research conducted by Marketing Türkiye, where products that offer innovative solutions to meet the needs of consumers are evaluated.
It is one of the most important brand values for Eyüp Sabri Tuncer to both improve existing products and bring them to the sector by developing new products that meet consumer expectations. Eyüp Sabri Tuncer, which plays an active role in all phases of its products from its position on the shelf to its pricing, from packaging to communication, from meeting with the customer to after-sales service, will continue to develop innovative, benefit-oriented, popular products that will be famous for their wonderful scents.